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DETEKCAM
Services Provided
Brand Design, Brand Strategy, Brand Book, Branding, Content Creation, ASO/ SEO, Performance Marketing, Social Media Marketing
Location
Singapore, Malaysia, Indonesia, Philippines
A & M Martech led the full marketing rollout for DETEKCAM across four key Southeast Asian markets. The project focused on strengthening brand positioning, building trust around safety and privacy, and driving high-intent downloads across iOS & Android.
Project Highlights:
Branding: Developed a strong, security-focused identity that communicates reliability, protection, and advanced AI detection.
Performance Marketing: Executed multi-channel campaigns across Google, Meta, TikTok, and ASA to drive app installs and optimize acquisition costs.
Social Media Marketing: Built localized content strategies for each market, including awareness campaigns, safety tips, UGC, influencer collaborations, and regional storytelling.
Outcome:
The project boosted DETEKCAM’s visibility across Southeast Asia, strengthened brand credibility in the privacy-tech space, and drove consistent growth in app downloads and engagement.
